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Purple Socks and Self Promotion

May 16, 2011

Posted on: May 16th, 2011 by jasonforrest

I love purple. new home sales training workshops

The Texas Christian University (TCU) logo color (pictured) is a prominent color on my website, my training materials, and even in my wardrobe. So when Banana Republic had dark purple socks for $1.99 a pair (on clearance from $8), I bought them out.

Now I have this thing where I wear only dark purple socks for trainings. It’s also become a fun opportunity to talk about some of the things that are important to me. Someone will catch a glimpse and say, “What’s that all about?” So I tell them that I’m an avid fan of TCU and that my wife and I are currently building our house close enough to the stadium that we can hear the roar of the crowd on game days. Not that it matters much because we can hear it even better from inside the stadium, which is exactly where we always are on game day.

Apart from my history there, I also love new ideas and creation and believe that being close to the action keeps me young. When I want to brainstorm, I go to the campus bookstore and sit next to college kids with their Ipods and laptops. The youthful and creative atmosphere energizes me.

And I get to share all that and more just by wearing purple socks. I didn’t go about trying to brand myself as a TCU purple kind of guy, but I also wasn’t afraid to take risks and express myself in a way that’s important to me.

The Donald has the hair—I have TCU purple.


*What are the “purple socks” in your life? Share them in the comments.

P.S. Learn about our new home sales training programs.

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There are times when as a seasoned salesperson, you feel you found your niche and get into a comfort zone with your presentation. When you fail to close a sale, you just chalk it up to the prospect and not your sales presentation or the X factor. The dares refocused my thinking to jump out of the box I built for myself and to be a student of the sale. Now when I can’t close or when I get to an objection I failed to satisfactorily overcome, I sit down and dissect the presentation [...] to see how applying the dares to improving or fixing my presentations.

Tim Tinoco
Woodside Homes